Research shows that salespeople will never reach their performance potential without a well-defined sales-call procedure that they can follow and learn from. \u201cWinging it\u201d on sales calls has grim consequences \u2013 lost sales, extended sell cycles, margin erosion and no clear path to improvement. Bottom line: Your entire sales career can be mediocre if you \u201cwing it.\u201d<\/p>\n
Performance improves by as much as 50% when salespeople have a consistent game plan for their sales calls.<\/p>\n
Most salespeople make the same mistakes over and over without realizing it. Without a logical sales call plan to follow, they can\u2019t even identify specific problems, let alone correct them. A good sales process mirrors the pattern by which customers make buying decisions.The nine acts of Cosine break a sales call into its most important components, sequenced in the order of the five key buying decisions every customer makes. By analyzing each segment of a call and testing against the customer\u2019s buying decisions, salespeople can quickly recognize problems and adjust their behavior accordingly.<\/p>\n
Without a system like Cosine, the only thing salespeople can look at is whether they won or lost the sale. If you don\u2019t know what went wrong or why, you can\u2019t improve your performance.<\/p>\n
A leading architectural services faced a common problem. They were having trouble trying to sell an intangible service that was seen more as a luxury than a necessity. The firm\u2019s growth had stopped and they were losing business to far less capable competitors.<\/p>\n
The Sales Board delivered a 2-day onsite Cosine sales training workshop for their sales staff, teaching the Cosine process and documenting the company\u2019s Best Sales Practices. Twelve weeks of Skill Drill Modules followed, further honing the new selling skills the group had acquired.<\/p>\n
Within only three months the CEO reported business grew by 20%. In addition, he said, \u201cMy sales team\u2019s professionalism and sense of confidence increased as a direct result of the Action Selling program. Having a clear understanding of the selling strengths and weaknesses of each sales team member has made sales management both focused and effective for the first time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Research shows that salespeople will never reach their performance potential without a well-defined sales-call procedure that they can follow and learn from. \u201cWinging it\u201d on sales calls has grim consequences \u2013 lost sales, extended sell cycles, margin erosion and no clear path to improvement. Bottom line: Your entire sales career can be mediocre if you […]<\/p>\n","protected":false},"author":1,"featured_media":97,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[19,11,17],"class_list":["post-94","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-coaching","tag-coaching","tag-sales","tag-training"],"_links":{"self":[{"href":"https:\/\/careerplustraining.com\/index.php?rest_route=\/wp\/v2\/posts\/94","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerplustraining.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerplustraining.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerplustraining.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/careerplustraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=94"}],"version-history":[{"count":0,"href":"https:\/\/careerplustraining.com\/index.php?rest_route=\/wp\/v2\/posts\/94\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerplustraining.com\/index.php?rest_route=\/wp\/v2\/media\/97"}],"wp:attachment":[{"href":"https:\/\/careerplustraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=94"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerplustraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=94"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerplustraining.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=94"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}